Description:
There are plenty of books about buying shares. This is hardly surprising, because making the right buying decisions is vitally important for any investor. However, it is only half the story, as profitable investing depends just as much on selling. It is certainly possible to make a paper profit by just buying and holding but, as many investors in high-tech shares have found, such profits can disappear overnight. The simple fact is that you only make a profit when you sell - until the money is in the bank, any profit is illusory. Many investors consider selling to be more difficult than buying. Emotional factors such as greed, fear, hope, loyalty, boredom, complacency and denial often get in the way of rational decision-making when it comes to selling.
In this book experienced finance writers Beelaerts and Forde team up again to give sound and practical advice to help such investors:
* Lift psychological barriers to selling
* Improve decision-making
* Develop successful selling strategies
* Accept and minimise losses.