Description:

Praise for previous editions of Designing Brand Identity:

"An inspiring and powerful toolkit." -The Marketer

"Alina Wheeler provides a practical structure for the brand building process."-Al Ries, coauthor, Positioning

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." -Marty Neumeier, author, The Brand Gap

"A valued reference book for all members of the branding team."-Communication Arts