Description:

Secure your business success with this best-selling guide

Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.

• Find out what works for you -- decide whether to start from scratch, buy an existing business or purchase a franchise
• Build a business plan -- develop a blueprint for business success with a winning business plan
• Develop a marketing strategy -- find your unique selling point, build your brand and set sales goals Understand the importance of customer service -- deliver beyond expectations, listen to customers and transform complaints into sales
• Ramp up your management skills -- understand your legal obligations as an employer, recruit the best employees and build a great team
• Succeed online -- develop a website, secure high rankings on the search engines and build online sales
• Keep your business profitable -- understand Profit & Loss reports, manage profit margins and set budget

Table of Contents:

Introduction.

Part I: First Steps.

Chapter 1: Is Small Business for You?

Chapter 2: Buying a Business.

Chapter 3: Getting into the Franchising Game.

Part II: Jump In, Get Wet.

Chapter 4: Planning for Success.

Chapter 5: Getting the Legals Right.

Chapter 6: Financing Your Business.

Chapter 7: Marketing with Flair.

Part III: People Power.

Chapter 8: Becoming an Employer.

Chapter 9: The Art of Management.

Chapter 10: Making Service Your Business.

Part IV: High Finance.

Chapter 11: Cooking the Books.

Chapter 12: Understanding Financial Statements.

Chapter 13: Taming the Tax Tyrant.

Part V: Leader of the Pack.

Chapter 14: The Brains of the Outfit.

Chapter 15: Building a Successful Website.

Chapter 16: Promoting Your Website.

Part VI: Horses for Courses.

Chapter 17: Especially for Retailers.

Chapter 18: Especially for Manufacturers and Wholesalers.

Part VII: The Part of Tens.

Chapter 19: Ten Things To Do If You Hit Hard Times.

Chapter 20: Ten Tips for Selling Your Business.

Index.