Description:

By understanding how the brain works, coaches can tailor their coaching practice to be in alignment with a client’s way of thinking and behaving. This book uses brain-based methods to enhance the coach-client relationship more effectively. It presents tools and methodologies that can be employed by anyone, with or without coaching experience. Its highly practical approach allows professional coaches to begin using the book right away in their client work. Suitable for business and executive leadership coaches as well as personal coaches looking for practical information on how to achieve maximum success with their individual clients. Rock was featured in a Business Week article covering his courses on Brain Based Coaching.

Table of Contents:

Preface: Who should read this book?

Chapter 1: Introduction—What are the questions?

Part I: Who are we?

Chapter 2: Bedrock—Ontology.

Chapter 3: Pillar—Social Embeddedness.

Chapter 4: Neuroscience Platform—Mindfulness.

Part II: How can we be healthy?

Chapter 5: Bedrock—Health Practices.

Chapter 6: Pillar—Optimizing Performance.

Chapter 7: Neuroscience Platform—Neuroplasticity.

Part III: Why do we do what we do?

Chapter 8: Bedrock—Psychology.

Chapter 9: Pillar—Activating the Mind.

Chapter 10: Neuroscience Platform—Cognition.

Part IV: How can we feel better?

Chapter 11: Bedrock—Psychotherapy.

Chapter 12: Pillar—Accentuate the positive.

Chapter 13: Neuroscience Platform—Emotions.

Part V: How can we get along?

Chapter 14: Bedrock—Management.

Chapter 15: Pillar—Leadership.

Chapter 16: Neuroscience Platform—NeuroLeadership.

Chapter 17: Conclusion—What are we doing here?